Maxpec Maxpec
Case study · Legacy Roofing & Exteriors · Kansas City

A roofing company in Kansas City. Ninety-three percent more revenue.

Legacy Roofing & Exteriors runs on storms, referrals and speed. The work was never the problem. Being found first, and answering first, was.

+93% revenue growth, January to July 2026 vs. the same months in 2025
8 months to pass the whole of 2025

“Thanks for all that we have done this year.”

Josh Hesling, owner, Legacy Roofing & Exteriors
What we built

One system, four parts.

01

A site built around one action

Fast, custom-coded, and pointed at a single thing: the estimate request. Calls and quotes are tracked from the first visit, so every dollar of marketing can be traced to a job.

02

Paid campaigns that follow the weather

Paid social that ramps up when a storm hits the metro and eases off when it doesn’t. The client owns the accounts and sees the cost of every lead.

03

Every call captured

Calls recorded, transcribed and pushed into the sales pipeline automatically, with the next step already assigned. Nobody who asked for an estimate gets forgotten.

04

Crews sent where the damage is

A field app that logs every door knocked, and a hail-swath lookup that shows which streets were actually hit, so canvassing time goes where the roofs are.

Result

From January to July 2026 the company brought in 93% more revenue than in the same seven months of 2025. By August it had already passed everything it made in all of 2025.

Figures from the client’s accounting records, shared with permission. Percentages only; dollar amounts kept private at the client’s request.

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